New PhD student at MGMT - Xinyu Ji

Hi everyone!

My name is Xinyu, you can also call me Cynthia. I have recently started my PhD at the Department of Management at Aarhus University under the supervision of Jacob Lund Orquin, and I am very excited to begin this new chapter in Aarhus.

My academic interests lie at the intersection of consumer behaviour, visual communication, and artificial intelligence. In my PhD project, I am particularly interested in how visual cues in product packaging shape consumers’ perceptions and judgments. More specifically, I study how consumers categorize what they see, make inferences, and sometimes arrive at unintended or misleading interpretations. Methodologically, I am also interested in combining behavioural experiments with computational approaches such as multimodal analysis and computer vision.

Outside academia, I enjoy reading, badminton, photography, films, and hiking. Recently, I have also been practising milk steaming for coffee. My small daily goal is to make one successful latte art :)

I am very happy to be part of MGMT and look forward to meeting everyone and enjoying the coming years in Aarhus.