RSS feedhttps://mgmt.staff.au.dk/Staff site for Department of Management Aarhus BSS at Aarhus University en-gbTue, 19 Mar 2024 10:18:02 +0100Tue, 19 Mar 2024 10:18:02 +0100TYPO3 EXT:newsnews-7761Wed, 20 Mar 2024 12:00:00 +0100ODA seminar by Nikolaj Niebuhr Lambertsenhttps://mgmt.staff.au.dk/news/events/event-item/artikel/oda-seminar-by-nikolaj-niebuhr-lambertsenRanking Performance Measures when People DisagreeOn 20 March at 12:00 there will be an ODA seminar by Nikolaj Niebuhr Lambertsen entitled:

Ranking Performance Measures when People Disagree

Abstract
Evidence suggests that people have heterogeneous beliefs, leading to disagreement, and that this is exacerbated by the complexity of performance measures. Motivated by this, we consider the ranking of performance measures in a principal-agent model in which the agent and the principal have heterogeneous beliefs. A new performance measure has value if it incrementally increases disagreement or informativeness. Ranking of performance measures depends not only on the variation in the likelihood ratio they generate but also on the variation of the disagreement ratio, which is the ratio of the agent's and the principal's belief of the density of the performance measure. Our model provides guidance on how to design performance measures to exploit heterogeneity in beliefs in any organization.

Everyone is welcome!

 

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SeminarWed, 20 Mar 2024 12:00:00 +0100Wed, 20 Mar 2024 13:00:00 +01002628-3032628-3031710932400171093600017109324001710936000
news-7754Fri, 22 Mar 2024 12:00:00 +0100Alina Diana Both - 3rd year PhD presentationhttps://mgmt.staff.au.dk/news/events/event-item/artikel/alina-diana-both-3rd-year-phd-presentationMaking Sense of Retail Brands in Omnichannel Environments: A Narrative ExplorationSupervisors: Sascha Steinmann & Polymeros Chrysochou
Discussants: Anne Peschel & Jessica Aschemann-Witzel

Abstract
The ways in which retailers and customers interact with each other are radically and perhaps irrevocably transforming. Today’s retailers enter the market stage as brands, striving to connect to their consumers and becoming more intertwined with people’s lives both on- and offline. Simultaneously, new technologies emerge and evolve rapidly, leading to a greater dispersion of the brand across a growing multitude of touchpoints and channels and forming a multi-associative network for consumers to navigate and make sense of. As a result, traditional decision-making models are increasingly struggling to account for consumers' real-life practices, leading to a need for new approaches of understanding the ways consumers and retailers interact in this context. Aiming to address this issue, this project contributes to existing retail marketing and branding knowledge by generating a consumer-based understanding of meaning co-creation based on narrative theory. In so doing, it contributes insights into brand storytelling practices and the value of fragmented narration in omnichannel retail contexts to a research field which has thus far placed its emphasis on cohesion and seamless integration. This presentation covers two research papers engaging with the subject on different terms. Research paper III represents an illustrative qualitative study undertaken with a Danish furniture retailer brand and is concerned with the brand-as-narrative. Research paper IV focuses on the concept of retailer brand touchpoints in a longitudinal qualitative study.

Everyone is welcome!

 

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PhD EventFri, 22 Mar 2024 12:00:00 +0100Fri, 22 Mar 2024 13:00:00 +01002628-3032628-3031711105200171110880017111052001711108800
news-7614Tue, 02 Apr 2024 13:00:00 +0200Rikke Nyland Christensen - 2nd year PhD presentationhttps://mgmt.staff.au.dk/news/events/event-item/artikel/rikke-nyland-christensen-2nd-year-phd-presentationTowards the core dimensions of young people’s ICT usage: A European perspectiveSupervisors: Marco Hubert & Marija Banovic
Discussants: Sascha Steinmann & Irene Pollach

Abstract
In recent years, the interest in determining what constitutes a beneficial use of information-and communication technologies (ICTs) has increased, especially with a focus on adolescents and their digital maturity. To design effective interventions for promoting a beneficial digital engagement among adolescents, it is crucial to understand what dimensions of digital maturity to target, nationally as well as internationally. Therefore, this paper sets out to determine the most important dimensions to target when it comes to adolescents’ usage of ICT across several countries. We follow up with a profiling of imperative segments based on socio-demographic characteristics. Data collected across multiple waves from 2021 to 2022 (N = 3262) from six European countries (AT, DE, GRE, SLO, DK, NOR) is explored and a machine learning approach is applied to propose the new instrument, ICT-Core (ICT-C), with 15 items covering the proposed dimensions.

Everyone is welcome!

 

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PhD EventTue, 02 Apr 2024 13:00:00 +0200Tue, 02 Apr 2024 13:45:00 +02002628-3032628-3031712055600171205830017120556001712058300