Publish or Perish: Writing and Reviewing Journal Articles in Marketing and Management

Prof. John Thøgersen and Prof. Liisa Lähteenmäki, Department of Management, Aarhus BSS, Aarhus University.

Time and place
Module 1: 24-25 January 2017 (room: 1325-242); Module 2: 4 May 2017 (room: 1327-026 and 1325-212); Module 3: 29 August 2017 (room: 2628-M211 & 2628-M323, Department of Management, Aarhus BSS, Aarhus University, Fuglesangs Allé 4, 8210 Aarhus V).

Teaching language

Target group and general limitations
This course is primarily targeting Scandinavian PhD students and postdocs in social science and business stu­dies. Students who have completed their 1st year of study will get preference, but each application will be indi­vidually evaluated to assess the student’s expected benefit from the course.

Maximum number of students: 12! Students have to be physically present at all three sessions. We cannot accept any form of distance participation. Students have to write a complete draft of a full paper before the second session.

Deadline for application: 5 December 2016. Please download and fill in the application form. The application should be sent (preferably by email) to: Department of Manage­ment, Aarhus BSS, Aarhus University, att. Lisbeth Widahl, Bartholins Allé 10, DK-8000 Aarhus C.

In December 2016, all applicants will be informed of the result of their application. For the enrolment to be in effect, the participant should send an abstract of his/her paper (250 words according to the provided guide­lines (abstract template) for the course to the course coordinators (by email) no later than 9 January 2017.

Please note that your registration is binding. Applicants from the Department of Management (MGMT), Aarhus University will be given priority over applicants from other departments/universities.

External participants (from outside Aarhus University) will be charged a fee (covers lunches and refreshments). 
Participants will have to make their own arrangements regarding travel and accommodation.

Credits and course exam
The course equals 5 ECTS. Each participant will act as a reviewer of a paper of one of the other participants and thereby demonstrate the extent to which she/he has fully absorbed and understood the key issues of the course. Moreover, in order to pass the course successfully, the participants will have to produce a paper, pre­sent it at Module 2, revise it, and hand it in for the Module 3 seminar.

Certificates of completion will be issued only to those successfully completing all requirements of the course (including full attendance and submission of required assignments).

Purpose and content
Writing scientific articles is a craft requiring years of practice to master. Some would say it is almost a lifelong training process. As a young researcher, you are expected to publish your research results in peer-reviewed journals. The purpose of this course is to develop participants’ knowledge, skills and self-confidence regarding publishing in peer-reviewed journals. The course will be completed over a period of approximately seven months, beginning with a two-day seminar presenting and discussing different aspects of the journal writing process. Topics discussed will include:

The publishing process

  • Principles of publishing
  • Publication strategy
  • Organizing your thesis material in well-designed and publishable “slices”
  • Target journals for your research
  • Different types of papers (review, original contributions, short communications etc.)
  • The review process
  • Ethical issues and plagiarism

The writing process

  • What makes a good a manuscript
  • The writing process: dos and don’ts
  • The literature review. Novelty and contribution
  • Methods, results
  • Discussion
  • Writing as a working process

Students will also have to review a co-student’s article manuscript as part of the learning process.

Three to four months after this seminar there will be a one-day “work-in-progress” seminar, which will be a combination of lectures and student presentations and discussions. Topics at this one-day seminar will include:

  • Feedback on work-in-progress articles
  • Common obstacles and areas of improvement
  • Ups and downs in the writing process
  • Plan for the next period

The last seminar will be held in August 2017, and here all the articles should be finalised. This day will be about presenting the final manuscripts. Specific topics will be:

  • Feedback on the comments to reviewers
  • Conference-like presentations of each article
  • Final notes about the publication process

After the course, the student should have a reviewed article that she/he can submit to a relevant journal. Course credits will only be obtained when a final article has been handed in to the course coordinators. The final article manuscript is part of the course evaluation.

Please see Outline and literature.

Further information
John Thøgersen, Liisa Lähteenmäki or Lisbeth Widahl.