Publish or Perish: Preparing, Writing and Reviewing Journal Articles in Marketing and Management

Prof. John Thøgersen and Prof. Liisa Lähteenmäki, Aarhus University, School of Business and Social Sciences.

Purpose and content
Writing scientific articles is a craft requiring years of practice to master. Some would say it is almost a lifelong training process. As a young researcher, you are expected to publish your research results in peer-reviewed journals. The purpose of this course is to develop participants’ knowledge, skills and self-confidence regarding publishing in peer-reviewed journals. The course will be completed over a period of approximately seven months, beginning with a two-day seminar presenting and discussing different aspects of the journal writing process. Topics discussed will include:

The publishing process

  • Principles of publishing
  • Publication strategy
  • Organizing your thesis material in well-designed and publishable “slices”
  • Target journals for your research
  • Different types of papers (review, original contributions, short communications etc.)
  • The review process
  • Ethical issues and plagiarism

The writing process

  • What makes a good a manuscript
  • The writing process: dos and don’ts
  • The literature review. Novelty and contribution
  • Methods, results
  • Discussion
  • Writing as a working process

Students will also review a co-student’s article manuscript as part of the learning process.

Four months after this seminar there will be a one-day “work-in-progress” seminar, which will be a combination of lectures and student presentations and discussions. Topics at this one-day seminar will include:

  • Feedback on work-in-progress articles
  • Common obstacles and areas of improvement
  • Ups and downs in the writing process
  • Plan for the next period

The last seminar will be held in August 2015, and here all the articles should be finalised. This day will be about presenting the final manuscripts. Specific topics will be:

  • Feedback on the comments to reviewers
  • Conference-like presentations of each article
  • Final notes about the publication process

After the course, the student should have a reviewed article that she/he can submit to a relevant journal. Course credits will only be obtained when a final article has been handed in to the course coordinators. The final article manuscript is part of the course evaluation.

See Course outline.

Module 1, 2 & 3: Aarhus University, Bartholins Allé 10, 8000 Aarhus C (room: tba.).

Time (Postponed from 2014)
Module 1: 28-29 January 2015; Module 2: 12 May 2015; Module 3: 28 August 2015.

Teaching language

Target group and general limitations
This course is primarily targeting Scandinavian PhD students and postdocs in social science and business studies. Students who have completed their 1st year of study will get preference, but each application will be individually evaluated to assess the student’s expected benefit from the course.

Max. number of students is 12! Students have to be physically present at all three sessions. We cannot accept any form of distance participation. Students have to write a complete draft of a full paper before the second session.

Deadline for application: 1 December 2014. Please download an application form, which can be found on the right-hand side of this page. The application should be sent (preferably by email) to Aarhus University, School of Business and Social Sciences, Dept. of Business Administration, att. Lisbeth Widahl, Bartholins Allé 10, DK-8000 Aarhus C.

In December/the beginning of January 2015, all applicants will be informed of the result of their application. For the enrolment to be in effect, the participant should send an abstract of his/her paper (250 words according to the provided guidelines) for the course to the course coordinators (emailno later than 12 January 2015.

Please note that your registration is binding. Applicants from the Department of Business Administration (BADM) at Aarhus University will be given priority over applicants from other departments/universities.

The registration fee (for information, please contact Lisbeth Widahl) covers the lectures, photocopies, lunches and coffee/tea during the seminar. Other expenses are to be covered by the participants.

The participants will have to make practical arrangements for themselves.

Credits and course exam
This course equals 5 ECTS. All participants will act as a reviewer of one of the other participants’ paper and thereby demonstrate the extent to which she/he has fully absorbed and understood the key issues of the course. Moreover, in order to pass the course successfully, the participants will have to produce a paper, present it at Module 2, revise it, and hand it in for the Module 3 seminar.

Certificates of completion will be issued only to those successfully completing all requirements of the course (including full attendance and submission of required assignments).

Further information
John Thøgersen, Liisa Lähteenmäki or Lisbeth Widahl.

Please see: Course outline/literature 

Abstract template (doc)