EUPRERA 2018 – a conference about “BIG IDEAS”

The 20th annual congress of the European Public Relations Education and Research Association will take place at Aarhus BSS, Aarhus University 27-29 September. It is organised by the Department of Management.

2018.08.16 | Merete Elmann

The theme of this year’s EUPRERA congress is BIG IDEAS: Challenging Public Relations Research and Practice.

Big Ideas are many things and can do many things. Big Ideas are transformative, they can change the way we work and communicate in organisations and societies. They might even change what we understand by public relations and strategic communication. Big Ideas are dynamic, they can cross borders, not only in our minds but also between disciplines. Big Ideas can create new relationships between people, organisations and nation states. Why Big Ideas? Because we sometimes are too obsessed with details. What we need is more ‘big picture thinking’, more cross-disciplinarity, more innovation across practices.

Keynote speaker is Professor Roy Suddaby, Winspear Chair, Peter B. Gustavson Business School, University of Victoria who will talk about “Communicative Institutionalism”. Respondent: Professor Betteke van Ruler, Fellow of the (ICA) International Communication Association.

Almost 80 papers and panels will be presented by scholars from all over the world. Some papers:

-          Big Theory in a Small Field: How Habermas’ Work has Impacted Public Relation Research

-          Theorizing PR Theory: Intellectual Trajectories, Paradigm Wars and Reproduction Crisis

-          Corporate Reputation as the Next Victim of Post-truth

-          “We don’t need PR yet”: Challenging Misconceptions of Public Relations in the Startup Community

For more information, please go to the website:  

Organising Committee: Finn Frandsen (chair), Winni Johansen, Inger Larsen, Dorte Lehmann, Heidi Salomonsen, Christa Thomsen, Vibeke Vrang and Helle Kryger Aggerholm.