New associate professor at MGMT

We are happy to announce that Susanne Pedersen has been appointed associate professor in the Marketing section from 1 October.

Susanne conducts research on consumer behaviour and marketing in relation to health, sustainability, communication and food as well as research on managerial aspects such as export, branding, consumer acceptance and trust. She applies both qualitative and quantitative methods in her work and has experience with intervention studies and netnography. Also, she is the co-founder of the Social Media Research Group at MGMT and teaches marketing management and marketing communication.

Congratulations to Susanne!