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MAR Seminar by Stephan Zielke

Showrooming Behaviour in Retailing

2018.09.14 | Merete Elmann

Date Wed 19 Sep
Time 10:00 11:00
Location Room 2628-M303, Department of Management, Aarhus BSS, Aarhus University

Wednesday, 19 September at 10:00 in 2628-M303, Prof. Stephan Zielke from University of Wuppertal, Germany, will give a seminar entitled

Showrooming Behaviour in Retailing

Everyone is welcome!

Stephan Zielke's research interests focus on customer behaviour in retailing and retail marketing. In particular, he is interested in price perception and price management in retailing. Further research interests are related to point-of-sale marketing, retail and store brands and sustainability issues.
Stephan is appointed 10% professor at Department of Management from 1 September.


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